Marketing & SEO
Search engine optimization. Blogging. Optimized content. Keywords. Analytics. These are all marketing buzzwords designed to intimidate the laymen.
Simply put, SEO is like playing a sport. You have two actors at play that impact your ability to play: the opposing team and the refs. The opposing team represents your competition: other businesses competing over the same keywords and organic traffic. The refs: Google, Bing, and the search engine algorithms that determine the rules of the game. The ebb and flow of these two actors will determine your success.
Also, having a good coach in your corner will lead you down the path of victory. I can be that coach.
Social media marketing