Email is still an effective medium for instantly connecting with your clients. If you can make it past the spam filter, your message can bypass all of the algorithms that bog down search engines and social media.
A successful email requires a sequence of steps on the part of your reader. First, they need to feel inspired to open the message; then, read it; then, follow a call-to-action that either brings them to your website or your storefront. Either way, this requires some creativity in your subject line, your messaging, and your call-to-action.
Whether you are looking to create a monthly newsletter or an impromptu sales flyer, now is a good time to develop an email marketing strategy.